Andrei Khudiakov is a lead product designer with 10 years of experience designing complex fintech, medtech, SaaS, and enterprise products. His work focuses on the places where product design affects business performance: adoption, conversion, support load, task time, accessibility quality, and delivery speed. He has led design at Alfa-Bank, Gett, Tabby, and Budu across both consumer and enterprise platforms.
Work Experience
2025 – Present
Design Director
Budu
Leading design for a medical marketplace across search, comparison, booking, and clinic partner experiences. Redesigned core flows to make healthcare services easier to find, compare, and book, improving checkout conversion and reducing cart abandonment. Building the design practice, setting quality standards, and aligning product design with marketplace growth, partner supply, and patient conversion.
2023 – 2025
Principal Designer
Alfabank
Redesigned Alfa-Bank’s business subscription experience, turning a buried paid feature into a clearer self-service sales path. The redesign increased sign-ups by 156%, reduced support questions by 25%, and lowered VOC complaints. Worked across tariff management, transaction limits, subscription activation, and business banking navigation, making paid services easier to discover, understand, and manage.
2021 – 2023
Finance Design Lead
Tabby Inc.
Led design for Tabby’s financial products across checkout and personal loans. Redesigned Tabby Advance around clearer terms, progressive disclosure, and plain-language cost explanations, increasing completion by 25% and reducing support tickets by 30%. Managed and mentored a team of 3 designers while helping Tabby expand from lightweight BNPL flows into more complex regulated financial products.
2019 – 2021
Enterprise Design Lead
Gett Inc.
Led design across Gett’s enterprise products, including support operations, accounting, infrastructure, B2B SaaS, and internal tooling for corporate clients. Redesigned Gett All-In into a unified support workspace, reducing handling time by 62%, increasing CSAT by 21 points, and cutting assignment errors by 23%. Created Gett.UI, an enterprise design system adopted across product teams, improving feature rollout speed by 40% and reducing accessibility bugs by 80%. Managed 3 designers and partnered with engineering on reusable, WCAG 2.1 AA-ready components, documentation, and governance.
2015 – 2019
Design Lead
Security Research Institute
Led design for enterprise security products, including an MDM platform used by large organizations such as Gazprom, Rosneft, and the Bank of Russia. Redesigned the MDM admin console around a consistent three-zone architecture and shared interaction patterns, making key tasks 40–50% faster, reducing support questions by 30%, and cutting critical admin errors by 60%. Created a security design system with reusable components, page templates, naming rules, and engineering guidelines, helping teams ship features 50% faster and saving roughly 200 engineering hours per month.
Nice to meet you
Need senior design for complex products? I work best where design has to improve more than the interface: conversion, adoption, support load, task time, delivery speed, and operational clarity. If your team is building a complex product that needs to become easier to use, scale, or sell, we should talk.
