Ongoing
Budu Marketplace
Redesign
Budu connected patients to hundreds of clinics, but the product still behaved like a directory. Services were hard to compare, search results were noisy, and clinic pages did not make booking feel obvious.
I redesigned the core marketplace experience around search, comparison, and booking. Cart abandonment fell by 35%, checkout conversion grew by 40%, and search-to-cart completion grew by 30%.
Industry
Medtech
Role
Design Director
Focus
Marketplace UX, Search, Booking Conversion
Business problem
Budu had marketplace supply, but the interface still behaved like a directory. Users could browse clinics and services, but comparison and booking paths were too weak.
Design response
I redesigned the core marketplace flow across search, service, clinic, and doctor pages, making services easier to compare, filter, and book.
Business result
The redesign reduced abandonment and improved conversion by turning scattered inventory into a clearer booking journey.
35%
Lower Cart Abadonment
40%
Higher Checkout Conversion
30%
Higher Search-to-Cart Completion
Budu had the supply side of a marketplace, but the interface still behaved like a directory. Users could browse clinics and services, but the product did not give them a clear path to compare, choose, and book.
The marketplace existed in the data. The interface had not become one yet.
The solution was ready. It just never made it to the problem.
The Missing Decision Layer
The issue was in missing decision structure. Search, service pages, and clinic pages all contained useful data, but they did not turn user intent into a clear next step.
Search Without a Next Step
Search mixed services, clinics, and content into one stream. Results could be relevant, but not always actionable. For a marketplace, users do not just need answers. They need bookable options.
Service Pages Without Booking Context
Service pages explained the procedure, but did not make the next step obvious. Users still had to figure out where to book, what it cost, and which clinic made sense.
Clinic Pages Without Inventory
A clinic's page would list its address but little else. There was no map to find its subsidiaries, no directory of its specialists to search, and crucially, no clear list of the services it actually provided.
Designing
for Comparison
We focused on the screens that carried the booking decision: search, service pages, clinic pages, and doctor pages. The redesign made services easier to compare by price, location, availability, and rating.
Every key screen had a commercial job: help the user choose and book.
Search That
Leads to Action
Search became a bookable marketplace surface instead of a mixed catalogue. Users could scan services, compare options, use filters, and move toward cart directly from results.
We restructured results around bookable services instead of loose content matches. Users could compare options by price, clinic, location, and availability, then move toward cart without opening a chain of separate pages.
Search results became a faster path from intent to cart.
From Directory
to Comparison
Service pages became comparison hubs. Instead of explaining a medical service in isolation, the page now connected intent to available supply: clinics, prices, locations, ratings, and booking options.
Users could understand the service, compare providers, and move toward booking from the same screen. The page stopped being a description and became a decision surface.
One medical need became a clear set of bookable options.
Clinic Pages That Convert
Clinic pages had to answer a simple question: can this provider help me, and can I book now? The old page introduced the clinic, but did not expose enough of its actual marketplace inventory. Users could see basic provider information, but had to keep searching to understand available services, specialists, and locations.
The redesign turned the clinic page into a working provider profile: services, branches, doctors, and booking actions were connected in one place.
Clinic pages moved from static profiles to active booking surfaces.
Filters Built Into
the Decision
Budu had a large supply of clinics and services, but users needed a faster way to narrow the choice. Filters became part of the decision flow, not a secondary control hidden away from the page.
Users could narrow results by price, location, rating, and availability while staying inside the comparison context. The goal was to turn a broad marketplace into a shortlist users could actually act on.
Filters helped users turn a broad marketplace into a shortlist they could book from.
AI That Turns
Intent Into Demand
Many users do not arrive with the exact name of a service. They arrive with symptoms, lab slips, photos, or uncertainty. The AI assistant helped translate vague intent into relevant services and next steps.
Instead of forcing users to know the catalogue language, the product could interpret the request and guide them toward bookable options. This made AI useful inside the marketplace funnel: not as a support layer, but as a way to convert unclear demand into a clearer booking path.
The help desk became the booking desk.
Outcome
Cart abandonment dropped by 35%. Checkout conversion increased by 40%. Search-to-cart completion increased by 30%. The redesign worked because it turned disconnected marketplace inventory into a clearer booking path.
Users could move from search to comparison to cart with fewer dead ends and less interpretation. Budu already had the supply. The redesign made that supply easier to understand, evaluate, and book.
If users can browse but do not book, the problem is usually not supply. It is the decision path. I can help turn product inventory into clearer comparison, stronger conversion, and a flow that moves users forward.
Ready to design decisions?
If presenting options isn't enough, I can build the framework that makes one choice stand out. Let's talk.